This first month of the year is a good time to reevaluate what your brand is all about. Review your past. Analyze your present. And take a good hard look at your future. You should be able to pinpoint what your brand is at its core by answering three simple questions: 1) How did your brand come to be? Levi’s started as...

Tomorrow is Halloween. And, because I’m in advertising, I’m thinking of going as a doormat this year. Why? Because I’ve been walked on. And the ghosts from this year continue to haunt me. A while ago, I made the mistake of taking on a little extra work – just six hours a month at first – without increasing my contract by...

TALES OF A BUDDING (M)AD MAN III. by James Jackson, Intern I’m used to being good at stuff. Damn near everything. There was never any need for me to put in any real effort. A minimal effort was always good enough. I knew very little about reaching down deep and pulling stuff out. My natural aptitude had been enough to land...

My sisters and I just threw a 50th Anniversary Party for my parents. We invited people from age 14 to 90 and, while most live within 30 miles, a few were from out of state. Originally, I thought this could be a totally digital effort. You know, email everyone an invitation and post it on Facebook. I was quickly reminded, however,...

TALES OF A BUDDING (M)AD MAN II. by James Jackson, Intern Spending an hour editing a few words doesn't suit everyone, but it's necessary. Necessary to get them to buy whatever it is you’re selling. The least interested you think the reader will be in the message; the better the headline has to be. You want them to feel something. You want...

When you have employees, turnover is inevitable. Sooner or later, one of your employees will decide to go back to school, move on to another opportunity or relocate because of his or her spouse’s job. That employee will give you two weeks’ notice and you will find yourself in a professional "purgatory." Somehow you and your coworkers will have to...

[caption id="attachment_1401" align="alignnone" width="240" caption="Wyndham Crowd"][/caption] This year, our campaign for the Wyndham Championship is a tribute to its title sponsor, Wyndham Worldwide. It challenges golf fans to escape from their everyday routine to attend the Wyndham Championship. Each ad features last year's champion, Webb Simpson, surrounded by spectators enjoying themselves as if they were on vacation. It demonstrates how close...

We’ve all been seduced by the drama and excitement of the advertising industry in television shows. It began with Darrin Stevens on “Bewitched.” Then, in the 80’s, there was “Thirty-Something.” For the last few years, we’ve seen it on AMC’s Sunday night hit “Mad Men.” And, now, there’s a new reality show about advertising. It’s called “The Pitch.” It basically pits...

Our 2012 promotional campaign for the Wyndham Championship is officially underway with a photoshoot at Sedgefield Country Club depicting spectators in various vacation attire. Photographer John Walsh is aiding WilsonMcGuire Creative in this effort as we retouch our 2011 champion into this photograph in hopes of inspiring everyone in the Triad to ESCAPE TO THE WYNDHAM this year. Look for...