This first month of the year is a good time to reevaluate what your brand is all about. Review your past. Analyze your present. And take a good hard look at your future. You should be able to pinpoint what your brand is at its core by answering three simple questions: 1) How did your brand come to be? Levi’s started as...

As we ease into 2012, it’s only natural to review what we learned in 2011. What’s the best thing your company did in 2011? Was it for your business? Was it for your client’s? What client did you work the hardest for? What client paid you the most? And, most importantly, do those two answers match? The best thing WilsonMcGuire Creative...

Design doesn’t matter. At least that's what I heard at Internet Summit 11 in Raleigh this week. Online, content is all that matters. Just look at Facebook, the most visited site on the web and, quite possibly, the ugliest. While I agree that content is certainly what draws people to a site, I happen to believe good design can keep them...