Leaves are dropping. Pumpkins are being carved. Kids are dressing up in their scariest costumes. But Halloween isn’t half as scary as advertising is right now.   The web and social media have increased our tolerance for sub-par photography and design. And what’s acceptable on personal social media platforms seems to be bleeding into marketing, whether it’s brand appropriate or not.   The camera...

We just experienced the first spring cleaning in our offices since we moved here in 2005. We purged files, recycled paper, sold furniture and basically rid ourselves of every single thing we don’t need. From furniture to computers to office space. It’s been cleansing . . . but it was also harder than I thought it was going to be. I felt...

The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...

I’ve got Spring Fever. I’m opening all the doors and windows in my house. I’m swapping my winter boots for summer sandals. And I’m ready to let the sun shine a bright new light on just about everything. . .including my business. How bout you? ‘Tis the season to take a fresh look at your business, your processes, your marketing...

With every Tweet, Instagram and Facebook post, I find it more and more difficult to distinguish my professional life from my personal life. I have both personal and corporate accounts for most social media. I originally did this to avoid following people professionally that might post “less than professional” content (i.e., Daniel Tosh, a few yoga teachers, a couple of...

Is it me or is marketing getting more fragmented? Seems like, with Google Adwords, WordPress, Twitter, Pinterest, Google+, Facebook, Instagram and YouTube, we all have much more media to cover – and more content to create. So how do we handle it? The first question you ask is, where does social media fall? Is it advertising, public relations, or is it...

This first month of the year is a good time to reevaluate what your brand is all about. Review your past. Analyze your present. And take a good hard look at your future. You should be able to pinpoint what your brand is at its core by answering three simple questions: 1) How did your brand come to be? Levi’s started as...

My sisters and I just threw a 50th Anniversary Party for my parents. We invited people from age 14 to 90 and, while most live within 30 miles, a few were from out of state. Originally, I thought this could be a totally digital effort. You know, email everyone an invitation and post it on Facebook. I was quickly reminded, however,...

The www in world wide web has always seemed like it should stand for “wild wild west.” After all, that’s what the web has been. New territory. Unproven. Lawless. And filled with possibilities. Now that social media sites are rampant, it’s wilder than ever -- especially when it comes to that fine line between our personal lives and our professional...

As we ease into 2012, it’s only natural to review what we learned in 2011. What’s the best thing your company did in 2011? Was it for your business? Was it for your client’s? What client did you work the hardest for? What client paid you the most? And, most importantly, do those two answers match? The best thing WilsonMcGuire Creative...