Websites are constantly evolving. It’s the nature of the beast. Even as a website is launched, new technologies are being introduced to make it obsolete. Our last website was up for almost five years. It was so out of date, the links began to break. But that’s how it goes when you are your own client. Our process began in 2014...

It’s easier to choose the winner of every game in the NCAA tournament than to control the scope of a web site. Print ads and TV spots are easy. They have to run somewhere. So they must be completed by a certain date. They have exact size or length limitations provided by the pub or station. A web site, on the...