As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...

Leaves are dropping. Pumpkins are being carved. Kids are dressing up in their scariest costumes. But Halloween isn’t half as scary as advertising is right now.   The web and social media have increased our tolerance for sub-par photography and design. And what’s acceptable on personal social media platforms seems to be bleeding into marketing, whether it’s brand appropriate or not.   The camera...

This month, I attended the Internet Summit in Raleigh. I’ve been going to this two-day event for the past five years. Usually, I come away with some fresh new ideas and a renewed excitement about digital marketing. This year, I came away with 350 fewer dollars in my pocket. I heard a lot of the same ‘ole stuff: Be authentic with your...

The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...

I’ve been in a lot of meetings with clients and the media lately. I’ve met with reps from magazines, TV stations, websites . . . And the most interesting thing I’ve learned is, we’re all now selling the same thing. Back in the day, media reps sold advertising space in their pubs or on their TV stations. Advertising agencies came up...

I’ve got Spring Fever. I’m opening all the doors and windows in my house. I’m swapping my winter boots for summer sandals. And I’m ready to let the sun shine a bright new light on just about everything. . .including my business. How bout you? ‘Tis the season to take a fresh look at your business, your processes, your marketing...

With every Tweet, Instagram and Facebook post, I find it more and more difficult to distinguish my professional life from my personal life. I have both personal and corporate accounts for most social media. I originally did this to avoid following people professionally that might post “less than professional” content (i.e., Daniel Tosh, a few yoga teachers, a couple of...

Is it me or is marketing getting more fragmented? Seems like, with Google Adwords, WordPress, Twitter, Pinterest, Google+, Facebook, Instagram and YouTube, we all have much more media to cover – and more content to create. So how do we handle it? The first question you ask is, where does social media fall? Is it advertising, public relations, or is it...

This first month of the year is a good time to reevaluate what your brand is all about. Review your past. Analyze your present. And take a good hard look at your future. You should be able to pinpoint what your brand is at its core by answering three simple questions: 1) How did your brand come to be? Levi’s started as...

TALES OF A BUDDING (M)AD MAN III. by James Jackson, Intern I’m used to being good at stuff. Damn near everything. There was never any need for me to put in any real effort. A minimal effort was always good enough. I knew very little about reaching down deep and pulling stuff out. My natural aptitude had been enough to land...