Marketers everywhere are facing new struggles in light of the COVID-19 pandemic. As large group gatherings are banned, travel slows and offices are closed, savvy marketers must adapt quickly to changing circumstances and behaviors. While there is need for strategic action, there is no need for panic. To help you navigate this new landscape, we’ve come up with a few...

Tomorrow is Halloween. And, because I’m in advertising, I’m thinking of going as a doormat this year. Why? Because I’ve been walked on. And the ghosts from this year continue to haunt me. A while ago, I made the mistake of taking on a little extra work – just six hours a month at first – without increasing my contract by...