The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...

Recently, I read a blog on the affect SEO and technology have had on the quality of writing in advertising. In short, it said that there IS no quality writing in advertising anymore. Whew. That’s quite a statement. I wish it wasn't true. In the past 20 years, the business of advertising has changed completely. Thanks to technology, we have less...

As we ease into 2012, it’s only natural to review what we learned in 2011. What’s the best thing your company did in 2011? Was it for your business? Was it for your client’s? What client did you work the hardest for? What client paid you the most? And, most importantly, do those two answers match? The best thing WilsonMcGuire Creative...

Design doesn’t matter. At least that's what I heard at Internet Summit 11 in Raleigh this week. Online, content is all that matters. Just look at Facebook, the most visited site on the web and, quite possibly, the ugliest. While I agree that content is certainly what draws people to a site, I happen to believe good design can keep them...

It’s easier to choose the winner of every game in the NCAA tournament than to control the scope of a web site. Print ads and TV spots are easy. They have to run somewhere. So they must be completed by a certain date. They have exact size or length limitations provided by the pub or station. A web site, on the...