As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...

The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...

Websites are constantly evolving. It’s the nature of the beast. Even as a website is launched, new technologies are being introduced to make it obsolete. Our last website was up for almost five years. It was so out of date, the links began to break. But that’s how it goes when you are your own client. Our process began in 2014...

I’ve been in a lot of meetings with clients and the media lately. I’ve met with reps from magazines, TV stations, websites . . . And the most interesting thing I’ve learned is, we’re all now selling the same thing. Back in the day, media reps sold advertising space in their pubs or on their TV stations. Advertising agencies came up...

As we ease into 2012, it’s only natural to review what we learned in 2011. What’s the best thing your company did in 2011? Was it for your business? Was it for your client’s? What client did you work the hardest for? What client paid you the most? And, most importantly, do those two answers match? The best thing WilsonMcGuire Creative...