30 Dec

As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...

18:00 / Right Brain
31 Oct

Leaves are dropping. Pumpkins are being carved. Kids are dressing up in their scariest costumes. But Halloween isn’t half as scary as advertising is right now.   The web and social media have increased our tolerance for sub-par photography and design. And what’s acceptable on personal social media platforms seems to be bleeding into marketing, whether it’s brand appropriate or not.   The camera...

16:18 / Right Brain
28 Feb

We just experienced the first spring cleaning in our offices since we moved here in 2005. We purged files, recycled paper, sold furniture and basically rid ourselves of every single thing we don’t need. From furniture to computers to office space. It’s been cleansing . . . but it was also harder than I thought it was going to be. I felt...

08:00 / Right Brain
30 Jun

The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...

16:05 / Right Brain
30 Oct

I’ve been in a lot of meetings with clients and the media lately. I’ve met with reps from magazines, TV stations, websites . . . And the most interesting thing I’ve learned is, we’re all now selling the same thing. Back in the day, media reps sold advertising space in their pubs or on their TV stations. Advertising agencies came up...

15:28 / Right Brain
30 Jun

Television makes coming up with advertising look pretty easy. “Bewitched.” “Mad Men.” “The Crazy Ones.” Once in a while, it comes easily. But it’s usually a pretty complicated effort. It’s time consuming. It requires research, insights and a whole lot of thinking and rethinking. And that’s before creative work ever begins. Advertising is a PROCESS. Before we put pen to paper...

15:01 / Right Brain
31 Mar

I’ve got Spring Fever. I’m opening all the doors and windows in my house. I’m swapping my winter boots for summer sandals. And I’m ready to let the sun shine a bright new light on just about everything. . .including my business. How bout you? ‘Tis the season to take a fresh look at your business, your processes, your marketing...

13:11 / Right Brain
30 Jan

With every Tweet, Instagram and Facebook post, I find it more and more difficult to distinguish my professional life from my personal life. I have both personal and corporate accounts for most social media. I originally did this to avoid following people professionally that might post “less than professional” content (i.e., Daniel Tosh, a few yoga teachers, a couple of...

15:27 / Right Brain
31 Oct

It’s funny how hard we struggle for control in business, when we actually have so little of it. None of us will acknowledge that, but it’s true. We are at the mercy of most everything that comes around – our employees, our clients, our state representatives, even the President of the United States. Our businesses hinge on consumers, on competitors,...

14:46 / Right Brain
30 Sep

Is it me or is life more stressful than it used to be? I think it’s more stressful because there’s not a minute in the day when we are not connected to technology. Technology is supposed to make life easier, but it actually just makes us more accessible to everyone in the entire world. And I just heard that wireless...

17:46 / Right Brain