Winston-Salem Open taps WilsonMcGuire for 2015 event marketing
WINSTON-SALEM, NC – The Winston-Salem Open, an ATP World Tour 250 event and part of the Emirates Airline US Open Series, has hired WilsonMcGuire Creative as its Agency of Record for the 2015 event. The tournament’s management team will work closely with WilsonMcGuire on strategy, media planning, social media and real time marketing.
WilsonMcGuire has been charged with increasing awareness and driving ticket sales to the event. Since its inception in 2012, the Winston-Salem Open has seen solid ticket sales, but would like to increase attendance at the weekday matches.
“We are making some exciting changes to the tournament this year so we feel it’s a good time for a marketing push to let people know about it. WilsonMcGuire has been pivotal in increasing ticket sales for other events – like the U.S. Open Championships and the Wyndham Championship,” says Bill Oakes, tournament director. “We want to attract more fans from the Greensboro, Raleigh and Charlotte areas. And we think WilsonMcGuire can help us do that.”
“We are thrilled to be working with the Winston-Salem Open,” said LeAnn Wilson McGuire, founder and creative director of WilsonMcGuire Creative. “It’s an intense event attracting an international field. And you don’t have to be a tennis fan to enjoy it. We’d like everyone in the area to be able to experience the excitement of the only ATP World Tour event in the Carolinas. Our goal is to capture some of that excitement and push it out through social media outlets in real time.”
About the Winston-Salem Open
The Winston-Salem Open, an ATP World Tour 250 event with a total purse of more than $695,000, will take place from August 22-29, 2015, with qualifying set for August 22. The tournament will be the final men’s event of the Emirates Airline US Open Series and is the week prior to the US Open. For more information on the 2015 Winston-Salem Open, please go to WinstonSalemOpen.com.