When you craft user experiences and design websites for a living, it’s tough to find the time to create your own. Over the last few weeks, we did countless photoshoots around the office – sometimes shooting multiple shots in one day. Unfortunately, the stress and wardrobe changes wore on certain members of our staff...
The way we buy media is changing! Instead of buying networks and dayparts based on demographics, we're now able to buy a much more targeted, impression-based schedule. It's called Addressable TV. And we just bought it through a local cable rep in the New York City metro market. Here's how it works: Using the digital set-top box data, Cablevision allows...
Account Strategist POSITION SUMMARY The Account Strategist serves the agency across all fronts. S/he’s the consummate Type A personality, buttoned up, extremely organized and an exceptional communicator. This person must be a student of the business – a self-initiator who has a gut for marketing and is continually striving to learn more. As a vital part of the WilsonMcGuire team, s/he works...
Winston-Salem Open taps WilsonMcGuire for 2015 event marketing WINSTON-SALEM, NC – The Winston-Salem Open, an ATP World Tour 250 event and part of the Emirates Airline US Open Series, has hired WilsonMcGuire Creative as its Agency of Record for the 2015 event. The tournament’s management team will work closely with WilsonMcGuire on strategy, media planning, social media and real time marketing. WilsonMcGuire...
How the Best Magazines are Surviving (and Thriving) in the Digital Age by Rett Haigler We work with the media every day, negotiating, researching, buying and providing artwork for advertising. And while there exists an insatiable urge among marketers to shift more of their budgets to digital outlets, we know that there is more to the story. Print is still very important...
THE SWEET SPOT: Highlights from the 2015 PGA Merchandise Show by Rett Haigler Every year, the multi-billion dollar golf industry shows its wares at a larger-than-life trade show. I ventured to Orlando to see how WilsonMcGuire Creative might be able to help emerging golf brands navigate the industry’s sometimes tricky marketing landscape. There were dozens of brands and products worth mentioning, but here is...
[caption id="attachment_1765" align="alignleft" width="240"] LeAnn Wilson McGuire (WilsonMcGuire Creative), Kerry Andrews (Pinehurst), Alex Podlogar (Pinehurst)[/caption] The team at WilsonMcGuire Creative is thrilled to have won two Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI). Our Pinehurst "Championships" ad earned the Silver in Travel Print Advertisements and our Pinehurst "Legends" ad took the Bronze. Pinehurst's marketing team earned a...
The WilsonMcGuire staff carved pumpkins this weekend! Vote for your favorite and send the winner out for dinner for two. Each photo is numbered (scroll down on each) for easy voting. ...
PGA TOUR NAMES WYNDHAM CHAMPIONSHIP’S “ESCAPE TO THE WYNDHAM” BEST 2012 ADVERTISING CAMPAIGN GREENSBORO, N.C. – The Wyndham Championship’s “Escape to the Wyndham” advertising campaign has been named the PGA TOUR’s best of 2012. The PGA TOUR “Best Of” awards were presented last night in Palm Springs, Calif. during the final evening of the PGA TOUR’s annual tournament meetings. The Wyndham...
IT TAKES A LITTLE BACKBONE by James Jackson Its funny, while trying to come up with something to write, I realized I had not yet been inspired by anything that’s been going on around the agency. I asked myself, “Why is that?” In the beginning, inspiration was a bottomless well I was constantly drawing from. I unconsciously wrote about what was...
