Desired Things One month into the new year and two weeks into this new presidential term, our spirits are being tested. Our hopes, like our resolutions, are beginning to fade. But, according to Max Ehrmann, we can rest easy because the universe is unfolding as it should. A friend of mine shared this poem with me. It reminds us that we are...
I was reading another “self-improvement” book and ran across this quote (cleaned up a tad for a *PG audience): “There’s nothing as unstoppable as a freight train full of hell-yeah*.” While it may not be Shakespeare, those words really resonate with me. Mostly because they are filled with happy boundless optimistic energy. Think about it, when’s the last time you said “hell-yeah!” about...
Download pdf POSITION SUMMARY At WilsonMcGuire Creative, a MultiMedia Graphic Artist is responsible for generating creative concepts that will build awareness, pique interest, engage audiences and make our clients’ products and services sell. S/he must be able to concept, design and produce creative communications for digital, broadcast, social media, and, to a lesser extent, print. REQUIREMENTS This position requires exceptional conceptual, artistic, videography, HTML,...
Account Strategist POSITION SUMMARY The Account Strategist serves the agency across all fronts. S/he’s the consummate Type A personality, buttoned up, extremely organized and an exceptional communicator. This person must be a student of the business – a self-initiator who has a gut for marketing and is continually striving to learn more. As a vital part of the WilsonMcGuire team, s/he works...
Winston-Salem Open taps WilsonMcGuire for 2015 event marketing WINSTON-SALEM, NC – The Winston-Salem Open, an ATP World Tour 250 event and part of the Emirates Airline US Open Series, has hired WilsonMcGuire Creative as its Agency of Record for the 2015 event. The tournament’s management team will work closely with WilsonMcGuire on strategy, media planning, social media and real time marketing. WilsonMcGuire...
How the Best Magazines are Surviving (and Thriving) in the Digital Age by Rett Haigler We work with the media every day, negotiating, researching, buying and providing artwork for advertising. And while there exists an insatiable urge among marketers to shift more of their budgets to digital outlets, we know that there is more to the story. Print is still very important...
THE SWEET SPOT: Highlights from the 2015 PGA Merchandise Show by Rett Haigler Every year, the multi-billion dollar golf industry shows its wares at a larger-than-life trade show. I ventured to Orlando to see how WilsonMcGuire Creative might be able to help emerging golf brands navigate the industry’s sometimes tricky marketing landscape. There were dozens of brands and products worth mentioning, but here is...
TALES OF A BUDDING (M)AD MAN II. by James Jackson, Intern Spending an hour editing a few words doesn't suit everyone, but it's necessary. Necessary to get them to buy whatever it is you’re selling. The least interested you think the reader will be in the message; the better the headline has to be. You want them to feel something. You want...
WilsonMcGuire Creative is seeking to hire an Account Coordinator immediately. Please read through the following job description and contact leann@wilsonmcguire.com if you have interest in this position. 12AccountCoordinator...
As we ease into 2012, it’s only natural to review what we learned in 2011. What’s the best thing your company did in 2011? Was it for your business? Was it for your client’s? What client did you work the hardest for? What client paid you the most? And, most importantly, do those two answers match? The best thing WilsonMcGuire Creative...
