We just experienced the first spring cleaning in our offices since we moved here in 2005. We purged files, recycled paper, sold furniture and basically rid ourselves of every single thing we don’t need. From furniture to computers to office space. It’s been cleansing . . . but it was also harder than I thought it was going to be. I felt...

Desired Things One month into the new year and two weeks into this new presidential term, our spirits are being tested. Our hopes, like our resolutions, are beginning to fade. But, according to Max Ehrmann, we can rest easy because the universe is unfolding as it should. A friend of mine shared this poem with me. It reminds us that we are...

I was reading another “self-improvement” book and ran across this quote (cleaned up a tad for a *PG audience): “There’s nothing as unstoppable as a freight train full of hell-yeah*.” While it may not be Shakespeare, those words really resonate with me. Mostly because they are filled with happy boundless optimistic energy. Think about it, when’s the last time you said “hell-yeah!” about...

This month, I attended the Internet Summit in Raleigh. I’ve been going to this two-day event for the past five years. Usually, I come away with some fresh new ideas and a renewed excitement about digital marketing. This year, I came away with 350 fewer dollars in my pocket. I heard a lot of the same ‘ole stuff: Be authentic with your...

You know, the grass on the other side of that fence really does look tempting. It’s all rich and green and thick and perfect. Until you climb over that fence and step in something you didn’t expect. My relatively new financial advisor “advised” me to change 401-k companies. Never mind that I’d been with my current provider for seven years. He...

You know, the grass on the other side of that fence really does look tempting. It’s all rich and green and thick and perfect. Until you climb over that fence and step in something you didn’t expect. My relatively new financial advisor “advised” me to change 401-k companies. Never mind that I’d been with my current provider for seven years. He...

I was working on a restaurant ad for Pinehurst when I came upon a word I’d never heard before: “Do you want to show the ‘charcuterie’ (shahr-koo-tuh-ree) photo,” Don, our account manager, was asking the client. The photo of the whaaaaa???? I thought. The client answered this question affirmatively and Don told the Art Director to use the shot of...

Eight months in and we’ve reached my favorite time of the year. Not because of football, cooler temps or falling leaves, but because it’s officially IDEA season. Everyone is starting to put together marketing plans for 2017. We’re reviewing our work from 2016, evaluating what worked and what didn’t. Determining the marketing investments that brought the most return and identifying...

My daughter brought home a puppy this month. She named it Josie, or Jo for short. She wants to take Jo back to college with her in August. She feels that this is the ideal time because it will give her the chance to train the pup before she graduates from UNC next May and has to find a job....

The year is officially half over and I don’t know where it went. So far, our year at WilsonMcGuire Creative has been devoted to creating digital pubs, digital ads and websites, segmenting email lists, developing social media content, setting up storefronts on eBay and Amazon and, lately, creating a slew of SnapChat Geofilters. If my grandparents were around to hear...