With a net worth of $243 billion, Elon Musk can afford to do whatever he wants - including buying an entire social media platform and making it his own. His approach to branding, however, may cost him dearly. Twitter is a strong platform - becoming a hot bed of political news and commentary. It has more than 450 million monthly active...
It doesn't seem that long ago when June meant new beginnings. It was summer. Days were long, school was out and we had 10 carefree weeks ahead with no classes, no homework and little responsibility. Life was good! Fast forward to adulthood where June simply reminds us that the year is half over and we are still not on track to...
Your closet isn’t the only thing that needs to be cleaned out this spring. As the weather warms and the days lengthen, it’s a great time to give your company and your brand a good old-fashioned spring cleaning. Take a step back and try to look at every part of your brand from an outsider’s perspective: Is it still relevant? Is it...
What is it with business cards? We’ve been predicting their demise since 2010. After all, in this digital paperless world, killing trees to print business cards seems a bit archaic. But there’s something about having our contact information on a tiny paper card that we just can’t seem to quit. Bump developed an app that allowed us to exchange contact information...
Like most small businesses, we sent our team home to work remotely in early April. We continued to collaborate via phone, zoom meetings and the occasional masked-face-to-masked-face-meeting. And we liked it. For 18 years, we have managed to maintain our familial culture by collaborating with outside creatives, researchers, strategists and web developers rather than growing our staff. It allows us...
With the spread of COVID-19 and increasing numbers of government orders to stay put, many of us are at home with some time on our hands. This is a good opportunity to invest in yourself and learn a few new skills or expose yourself to some aspects of the industry that you may not be familiar with. To help you make...
Marketers everywhere are facing new struggles in light of the COVID-19 pandemic. As large group gatherings are banned, travel slows and offices are closed, savvy marketers must adapt quickly to changing circumstances and behaviors. While there is need for strategic action, there is no need for panic. To help you navigate this new landscape, we’ve come up with a few...
When it comes to marketing, there are endless tips and tricks, new tech platforms, up and coming media and ever-changing trends. It’s important to follow the direction of the industry and be up to date on the latest craze in case it presents a great opportunity for your business. But the secret to successful marketing goes deeper than that. It...
Your website is your digital front door. After advertising campaigns, your website is likely to be a prospect’s first impression of you company. For most companies, the website will be an integral part of every stage of the buyer’s journey – from awareness to purchase to service. That’s why it’s one of the most important marketing tools at your disposal....
As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...
