With the spread of COVID-19 and increasing numbers of government orders to stay put, many of us are at home with some time on our hands. This is a good opportunity to invest in yourself and learn a few new skills or expose yourself to some aspects of the industry that you may not be familiar with. To help you make...

Marketers everywhere are facing new struggles in light of the COVID-19 pandemic. As large group gatherings are banned, travel slows and offices are closed, savvy marketers must adapt quickly to changing circumstances and behaviors. While there is need for strategic action, there is no need for panic. To help you navigate this new landscape, we’ve come up with a few...

When it comes to marketing, there are endless tips and tricks, new tech platforms, up and coming media and ever-changing trends. It’s important to follow the direction of the industry and be up to date on the latest craze in case it presents a great opportunity for your business. But the secret to successful marketing goes deeper than that. It...

Your website is your digital front door. After advertising campaigns, your website is likely to be a prospect’s first impression of you company. For most companies, the website will be an integral part of every stage of the buyer’s journey – from awareness to purchase to service. That’s why it’s one of the most important marketing tools at your disposal....

As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...

VIDEO INCREASES ENGAGEMENT Engage Customers with Video Content Users love video. Why? Depends who you ask. It’s convenient, it’s concise, it’s visual, it moves. Whatever their reasoning, users find video content more engaging than static text and images. We even have some stats to back that up: • More than 500 million hours of videos are watched on YouTube every day (Buffer) • One-third...

So you’ve got a shiny new website. Now what? You have to get the word out and show it off. There are tons of ways to draw visitors to your new site. We’ve selected five key components you need to consider for an effective site launch. PAID ADVERTISING If your new site has a game-changing feature like e-commerce, it’s worth an...

Planning your marketing strategy for the year ahead can seem daunting. How can you be sure you’re making the right moves for your business? How can you prepare for the future when you don’t know what to expect? The world of marketing is always changing. That’s what makes it fun! But it may also be the source of your annual...

When your customer interacts with your brand, she is actually taking a journey with you. She’s taking a trip through a sales funnel -- from awareness to interest to knowledge to conviction to action to loyalty and advocacy. As the marketing manager, you are the navigator of this journey. And you want this journey to be enjoyable so she’ll take...

Email is one of the most effective mediums in marketing. But it’s not magic. You do have to follow some standard procedures for it to work. Whether you’re new to emails altogether or you’ve just realized your email strategy needs a face-lift, we’ve got a few recommendations to get you moving in the right direction: KEEP IT SHORT This is pretty...