When Carolina Narrow Fabric decided to take their medical product sales online, they trusted 
WilsonMcGuire Creative to create their website. So now hospitals and orthopedic clinics all over 
the country can order fiberglass cast tape and splinting from the only manufacturer of fiberglass 
cast tape in America on CNFMedical.com....

So you’ve got a shiny new website. Now what? You have to get the word out and show it off. There are tons of ways to draw visitors to your new site. We’ve selected five key components you need to consider for an effective site launch. PAID ADVERTISING If your new site has a game-changing feature like e-commerce, it’s worth an...

Planning your marketing strategy for the year ahead can seem daunting. How can you be sure you’re making the right moves for your business? How can you prepare for the future when you don’t know what to expect? The world of marketing is always changing. That’s what makes it fun! But it may also be the source of your annual...

The engine behind economic development in Moore County, Partners In Progress wanted to increase its reach. We named the effort (the Moore100) and created an exclusive, invitation-only program to invite 100 pivotal business people to participate....

Before we build the new website for Mocean Tactical, we developed and analyzed unique brand personas and mapped out each customer journey. This allowed us to put ourselves in the customers’ shoes and identify opportunities for improved communication and experiences....

When your customer interacts with your brand, she is actually taking a journey with you. She’s taking a trip through a sales funnel -- from awareness to interest to knowledge to conviction to action to loyalty and advocacy. As the marketing manager, you are the navigator of this journey. And you want this journey to be enjoyable so she’ll take...

We can’t say enough about how important it is to segment your audience. Our client The National Conference Center hosts meetings and trainings for government agencies, large corporations, associations and more. Unsurprisingly, the needs of their government audience are different from the needs of other markets. So we’re able to create custom messages, like this email reminding government groups we’re...

Email is one of the most effective mediums in marketing. But it’s not magic. You do have to follow some standard procedures for it to work. Whether you’re new to emails altogether or you’ve just realized your email strategy needs a face-lift, we’ve got a few recommendations to get you moving in the right direction: KEEP IT SHORT This is pretty...

Is print still a part of your marketing plan? More and more often, we’re hearing the phrase “print is dead” and, as a result, we’re seeing a change in the way marketers perceive printed materials – approaching them with caution instead of excitement. There’s nothing wrong with a healthy dose of skepticism. Compared to the digital world, which provides clear...

A NC textile manufacturer since 1929, Carolina Narrow Fabric continues to innovate with their electrical tapes. We designed some new collateral materials to reflect their cutting-edge approach to a centuries-old industry....