Like most small businesses, we sent our team home to work remotely in early April. We continued to collaborate via phone, zoom meetings and the occasional masked-face-to-masked-face-meeting. And we liked it. For 18 years, we have managed to maintain our familial culture by collaborating with outside creatives, researchers, strategists and web developers rather than growing our staff. It allows us...

Our new brand campaign for Mid Pines and Pine Needles may have been interrupted by Covid-19 and social distancing, but we managed to run our new Mid Pines TV spot over the summer. And golf rounds are at an all-time high. ...

With the spread of COVID-19 and increasing numbers of government orders to stay put, many of us are at home with some time on our hands. This is a good opportunity to invest in yourself and learn a few new skills or expose yourself to some aspects of the industry that you may not be familiar with. To help you make...

Marketers everywhere are facing new struggles in light of the COVID-19 pandemic. As large group gatherings are banned, travel slows and offices are closed, savvy marketers must adapt quickly to changing circumstances and behaviors. While there is need for strategic action, there is no need for panic. To help you navigate this new landscape, we’ve come up with a few...

After months of work, we launched a new website for The National Conference Center in February. This robust site includes helpful functionality like campus maps, social tables and sticky RFPs, making navigating The National easier than ever....

When it comes to marketing, there are endless tips and tricks, new tech platforms, up and coming media and ever-changing trends. It’s important to follow the direction of the industry and be up to date on the latest craze in case it presents a great opportunity for your business. But the secret to successful marketing goes deeper than that. It...

Your website is your digital front door. After advertising campaigns, your website is likely to be a prospect’s first impression of you company. For most companies, the website will be an integral part of every stage of the buyer’s journey – from awareness to purchase to service. That’s why it’s one of the most important marketing tools at your disposal....

After months of research, planning, writing, design and content generation, we’re set to launch a new website for The National Conference Center next week. Here are just a few of the emails we created to get that message out. Tune in next week to see conferencecenter.com. ...

As digital marketing progresses and tracking technology advances, marketers are able to gather more and more information about the audiences they’re reaching. But all that information is useless unless, well, you use it! It can give you valuable insights into the best ways to reach your target audience and the most fitting concepts to communicate to them. Plus, users have...

Tis the season to get engaged! We created this ad to remind all those newly engaged couples that Mid Pines Inn and Golf Club is the perfect setting for their timeless event....