With a net worth of $243 billion, Elon Musk can afford to do whatever he wants - including buying an entire social media platform and making it his own. His approach to branding, however, may cost him dearly. Twitter is a strong platform - becoming a hot bed of political news and commentary. It has more than 450 million monthly active...
When the 2022 U.S. Women’s Open was hosted at the historic Pine Needles Lodge & Golf Club in June, it took a Village to pull off the national event. Our client, Pine Needles, wanted to thank everyone who made it happen – staff, volunteers, partners, players and officials. So we created some heart felt messaging. Australian sensation Minjee Lee dominated the...
It doesn't seem that long ago when June meant new beginnings. It was summer. Days were long, school was out and we had 10 carefree weeks ahead with no classes, no homework and little responsibility. Life was good! Fast forward to adulthood where June simply reminds us that the year is half over and we are still not on track to...
We’ve spent much of the last two months developing a new brand campaign for the Beaufort Hotel. Sitting on the Southern-most tip of North Carolina’s Outer Banks, this exceptional site combines all the comforts of a new hotel with the rich character and tradition of NC’s third oldest town. Simply put: it’s where your Outer Banks adventure begins. ...
Your closet isn’t the only thing that needs to be cleaned out this spring. As the weather warms and the days lengthen, it’s a great time to give your company and your brand a good old-fashioned spring cleaning. Take a step back and try to look at every part of your brand from an outsider’s perspective: Is it still relevant? Is it...
What is it with business cards? We’ve been predicting their demise since 2010. After all, in this digital paperless world, killing trees to print business cards seems a bit archaic. But there’s something about having our contact information on a tiny paper card that we just can’t seem to quit. Bump developed an app that allowed us to exchange contact information...
Mrs. Pumpkins’ hand crafted Moravian chicken pies have been a Winston-Salem staple since 1985. As they increase their distribution in grocery stores, they asked WilsonMcGuire Creative to help design their new packaging....
Like most small businesses, we sent our team home to work remotely in early April. We continued to collaborate via phone, zoom meetings and the occasional masked-face-to-masked-face-meeting. And we liked it. For 18 years, we have managed to maintain our familial culture by collaborating with outside creatives, researchers, strategists and web developers rather than growing our staff. It allows us...
Our new brand campaign for Mid Pines and Pine Needles may have been interrupted by Covid-19 and social distancing, but we managed to run our new Mid Pines TV spot over the summer. And golf rounds are at an all-time high. ...
With the spread of COVID-19 and increasing numbers of government orders to stay put, many of us are at home with some time on our hands. This is a good opportunity to invest in yourself and learn a few new skills or expose yourself to some aspects of the industry that you may not be familiar with. To help you make...
