When DuneBerry Resort Wear from Leland, Michigan opened a new location in the Village of Pinehurst, they called on WilsonMcGuire Creative to help them establish their brand. We finessed their logo, designed new signage and business cards. And we developed ads featuring the popular Gretchen Scott and Vineyard Vines lines....

We’ve spent much of the last two months developing a new brand campaign for the Beaufort Hotel. Sitting on the Southern-most tip of North Carolina’s Outer Banks, this exceptional site combines all the comforts of a new hotel with the rich character and tradition of NC’s third oldest town. Simply put:  it’s where your Outer Banks adventure begins. ...

Your closet isn’t the only thing that needs to be cleaned out this spring. As the weather warms and the days lengthen, it’s a great time to give your company and your brand a good old-fashioned spring cleaning. Take a step back and try to look at every part of your brand from an outsider’s perspective: Is it still relevant? Is it...

What is it with business cards? We’ve been predicting their demise since 2010. After all, in this digital paperless world, killing trees to print business cards seems a bit archaic. But there’s something about having our contact information on a tiny paper card that we just can’t seem to quit. Bump developed an app that allowed us to exchange contact information...

Mrs. Pumpkins’ hand crafted Moravian chicken pies have been a Winston-Salem staple since 1985. As they increase their distribution in grocery stores, they asked WilsonMcGuire Creative to help design their new packaging....

Like most small businesses, we sent our team home to work remotely in early April. We continued to collaborate via phone, zoom meetings and the occasional masked-face-to-masked-face-meeting. And we liked it. For 18 years, we have managed to maintain our familial culture by collaborating with outside creatives, researchers, strategists and web developers rather than growing our staff. It allows us...

Our new brand campaign for Mid Pines and Pine Needles may have been interrupted by Covid-19 and social distancing, but we managed to run our new Mid Pines TV spot over the summer. And golf rounds are at an all-time high. ...

With the spread of COVID-19 and increasing numbers of government orders to stay put, many of us are at home with some time on our hands. This is a good opportunity to invest in yourself and learn a few new skills or expose yourself to some aspects of the industry that you may not be familiar with. To help you make...

Marketers everywhere are facing new struggles in light of the COVID-19 pandemic. As large group gatherings are banned, travel slows and offices are closed, savvy marketers must adapt quickly to changing circumstances and behaviors. While there is need for strategic action, there is no need for panic. To help you navigate this new landscape, we’ve come up with a few...

After months of work, we launched a new website for The National Conference Center in February. This robust site includes helpful functionality like campus maps, social tables and sticky RFPs, making navigating The National easier than ever....