Approach

Mission

WilsonMcGuire Creative inspires both people and sales with simple, unexpected, persuasive communications for companies whose products and services improve lives.

Principles

Advertising is not what it used to be. It’s no longer about how much space or air time you can buy. It’s about narrow casting — creating and delivering relevant content for a select audience. Instead of talking “at” consumers through paid media, you now have to entice and engage them online. They’re sitting in the driver’s seat. And if you want them to head your direction, your message has to resonate with them.

SIMPLE IS
ALWAYS BETTER

It’s been said that an advertising campaign does one thing well, two things badly and three things not at all. We focus on uncovering the simplest, most compelling message about your brand that will resonate with your target audience. Then, we develop the most effective way to communicate that message. One strategic message, brilliantly crafted and expertly communicated.

EMOTION
INSPIRES ACTION

With the inundation of social media and commercial messaging, connecting with your target audience has become more difficult than ever. They fast forward through commercials, trash junk mail and ignore banner ads. To reach them, they almost have to be searching for information on your product or service. To resonate with them, your message has to grab their attention and engage them. It’s no longer enough to have a compelling message. Your message
must now be entertaining as well.

SMALL NUMBERS
MAKE A BIG IMPACT

Some shops have lots of layers and complicated processes. We work in intimate cells of three to five people, minimizing costs and maximizing creativity. By streamlining the development of innovative brand strategies and interactive marketing communications, our team is able to develop a deeper understanding of each client’s particular business or industry. So you get smart, effective marketing and content that inspire both customers and sales.

Process

Advertising is a mixture of art, entertainment, research and psychology. But there are a few processes we follow that work for us. If there is a method to our madness at WilsonMcGuire Creative, it’s the following:

Play

WELL WITH OTHERS.

We work side-by-side with our clients to identify opportunities, formulate strategies and uncover insights. Collaboration is part of our DNA.

Focus

on the foundation.

We can’t begin to create effective advertising until we establish firm objectives and develop a solid strategy. So we work from a client-approved strategic brief on every
project we do.

Think

long after the
problem is solved.

Even when you think your first idea is the best, you have to come up with 100 more just to prove it.

Sweat

the details.

The best idea in the world can fall flat if not properly executed. That’s why we meticulously craft our work down to the finest detail. God is in the details.