Advertising is not what it used to be. It’s no longer about how much space or air time you can buy. It’s about narrow casting — creating and delivering relevant content for a select audience. Instead of talking “at” consumers through paid media, you now have to entice and engage them online. They’re sitting in the driver’s seat. And if you want them to head your direction, your message has to resonate with them.
It’s been said that an advertising campaign does one thing well, two things badly and three things not at all. We focus on uncovering the simplest, most compelling message about your brand that will resonate with your target audience. Then, we develop the most effective way to communicate that message. One strategic message, brilliantly crafted and expertly communicated.
With the inundation of social media and commercial messaging, connecting with your target audience has become more difficult than ever. They fast forward through commercials, trash junk mail and ignore banner ads. To reach them, they almost have to be searching for information on your product or service. To resonate with them, your message has to grab their attention and engage them. It’s no longer enough to have a compelling message. Your message
must now be entertaining as well.
Some shops have lots of layers and complicated processes. We work in intimate cells of three to five people, minimizing costs and maximizing creativity. By streamlining the development of innovative brand strategies and interactive marketing communications, our team is able to develop a deeper understanding of each client’s particular business or industry. So you get smart, effective marketing and content that inspire both customers and sales.
Advertising is a mixture of art, entertainment, research and psychology. But there are a few processes we follow that work for us. If there is a method to our madness at WilsonMcGuire Creative, it’s the following: