31 Jul

Before we build the new website for Mocean Tactical, we developed and analyzed unique brand personas and mapped out each customer journey. This allowed us to put ourselves in the customers’ shoes and identify opportunities for improved communication and experiences....

14:54 / News
31 Jul

When your customer interacts with your brand, she is actually taking a journey with you. She’s taking a trip through a sales funnel -- from awareness to interest to knowledge to conviction to action to loyalty and advocacy. As the marketing manager, you are the navigator of this journey. And you want this journey to be enjoyable so she’ll take...

14:43 / Right Brain