28 Jun Market-Specific Messaging
We can’t say enough about how important it is to segment your audience. Our client The National Conference Center hosts meetings and trainings for government agencies, large corporations, associations and more. Unsurprisingly, the needs of their government audience are different from the needs of other markets. So we’re able to create custom messages, like this email reminding government groups we’re GSA approved, that resonate with our niche target.