We can’t say enough about how important it is to segment your audience. Our client The National Conference Center hosts meetings and trainings for government agencies, large corporations, associations and more. Unsurprisingly, the needs of their government audience are different from the needs of other markets. So we’re able to create custom messages, like this email reminding government groups we’re...

Email is one of the most effective mediums in marketing. But it’s not magic. You do have to follow some standard procedures for it to work. Whether you’re new to emails altogether or you’ve just realized your email strategy needs a face-lift, we’ve got a few recommendations to get you moving in the right direction: KEEP IT SHORT This is pretty...