30
Apr
Measure the Impact of Your Digital Campaigns with UTM Parameters
Every marketer should understand her/his website traffic. Familiarizing yourself with your Google Analytics is key to understanding your audience. It can tell you who you’re reaching (and who you’re not reaching), where they are coming from (which of your digital advertising efforts are working), and where they are going on your site. This knowledge can inform your marketing decisions – what...
15:49 /
Right Brain