Every marketer should understand her/his website traffic. Familiarizing yourself with your Google Analytics is key to understanding your audience. It can tell you who you’re reaching (and who you’re not reaching), where they are coming from (which of your digital advertising efforts are working), and where they are going on your site. This knowledge can inform your marketing decisions – what...

As Pine Needles Lodge & Golf Club prepared for the upcoming U.S. Senior Women’s Open Championship, they hired WilsonMcGuire to do some on-site storytelling. We wrote about a few historic events and created a family of handsome cast iron plaques to share the resort’s rich history with guests. ...