Why You Should Forget About B2B Marketing
Business to business (B2B) marketing gets a bad rap. Some say it’s utilitarian, uninspired or even boring. But that reputation comes from a drastic misunderstanding of how B2B marketing really works. Even the name – business to business – gives you the wrong idea about how to approach marketing campaigns in the business world. The not-so-secret secret to success in...
16:20 / Right Brain