We can’t say enough about how important it is to segment your audience. Our client The National Conference Center hosts meetings and trainings for government agencies, large corporations, associations and more. Unsurprisingly, the needs of their government audience are different from the needs of other markets. So we’re able to create custom messages, like this email reminding government groups we’re...

Email is one of the most effective mediums in marketing. But it’s not magic. You do have to follow some standard procedures for it to work. Whether you’re new to emails altogether or you’ve just realized your email strategy needs a face-lift, we’ve got a few recommendations to get you moving in the right direction: KEEP IT SHORT This is pretty...

Is print still a part of your marketing plan? More and more often, we’re hearing the phrase “print is dead” and, as a result, we’re seeing a change in the way marketers perceive printed materials – approaching them with caution instead of excitement. There’s nothing wrong with a healthy dose of skepticism. Compared to the digital world, which provides clear...

A NC textile manufacturer since 1929, Carolina Narrow Fabric continues to innovate with their electrical tapes. We designed some new collateral materials to reflect their cutting-edge approach to a centuries-old industry....

Every marketer should understand her/his website traffic. Familiarizing yourself with your Google Analytics is key to understanding your audience. It can tell you who you’re reaching (and who you’re not reaching), where they are coming from (which of your digital advertising efforts are working), and where they are going on your site. This knowledge can inform your marketing decisions – what...

As Pine Needles Lodge & Golf Club prepared for the upcoming U.S. Senior Women’s Open Championship, they hired WilsonMcGuire to do some on-site storytelling. We wrote about a few historic events and created a family of handsome cast iron plaques to share the resort’s rich history with guests. ...

Have you ever looked at a brand on social media and felt something was off? Maybe it’s a law firm that handles serious cases yet shares goofy videos and uses slang. Does someone at the company think social media should always appeal to a younger audience or are they letting the intern with no training handle social media? Whatever the...

Business to business (B2B) marketing gets a bad rap. Some say it’s utilitarian, uninspired or even boring. But that reputation comes from a drastic misunderstanding of how B2B marketing really works. Even the name – business to business – gives you the wrong idea about how to approach marketing campaigns in the business world. The not-so-secret secret to success in...

Whether you’re a football fan, have a serious case of FOMO or are just looking for some free food, odds are you watch the Super Bowl. Everybody watches. And for just over $5 million, your brand can have the attention of everyone in America. For big brands looking for a chance to make a splash, the Super Bowl is gold. It’s...

A beautiful development of 2.5-10 acre estates, Grande Pines is nestled on 800 acres of woodlands. We developed and presented several creative options that capture the convenience, serenity and adventure found in the community. We ended up with a hybrid, taking elements from each to construct the client’s ideal ad. ...