Every marketer should understand her/his website traffic. Familiarizing yourself with your Google Analytics is key to understanding your audience. It can tell you who you’re reaching (and who you’re not reaching), where they are coming from (which of your digital advertising efforts are working), and where they are going on your site. This knowledge can inform your marketing decisions – what...

As Pine Needles Lodge & Golf Club prepared for the upcoming U.S. Senior Women’s Open Championship, they hired WilsonMcGuire to do some on-site storytelling. We wrote about a few historic events and created a family of handsome cast iron plaques to share the resort’s rich history with guests. ...

Have you ever looked at a brand on social media and felt something was off? Maybe it’s a law firm that handles serious cases yet shares goofy videos and uses slang. Does someone at the company think social media should always appeal to a younger audience or are they letting the intern with no training handle social media? Whatever the...

Business to business (B2B) marketing gets a bad rap. Some say it’s utilitarian, uninspired or even boring. But that reputation comes from a drastic misunderstanding of how B2B marketing really works. Even the name – business to business – gives you the wrong idea about how to approach marketing campaigns in the business world. The not-so-secret secret to success in...

Whether you’re a football fan, have a serious case of FOMO or are just looking for some free food, odds are you watch the Super Bowl. Everybody watches. And for just over $5 million, your brand can have the attention of everyone in America. For big brands looking for a chance to make a splash, the Super Bowl is gold. It’s...

A beautiful development of 2.5-10 acre estates, Grande Pines is nestled on 800 acres of woodlands. We developed and presented several creative options that capture the convenience, serenity and adventure found in the community. We ended up with a hybrid, taking elements from each to construct the client’s ideal ad. ...