Defined By A Word

I was working on a restaurant ad for Pinehurst when I came upon a word I’d never heard before: “Do you want to show the ‘charcuterie’ (shahr-koo-tuh-ree) photo,” Don, our account manager, was asking the client. The photo of the whaaaaa???? I thought. The client answered this question affirmatively and Don told the Art Director to use the shot of...