29 Jan

The way we buy media is changing! Instead of buying networks and dayparts based on demographics, we're now able to buy a much more targeted, impression-based schedule. It's called Addressable TV. And we just bought it through a local cable rep in the New York City metro market. Here's how it works: Using the digital set-top box data, Cablevision allows...

20:33 / News / Updates
29 Jan

Amazon, Netflix, HBO and Showtime. Those were the winners of the Golden Globes. The networks, long the dominant force on the airwaves, were barely visible. From the moment Kevin Spacey built his own “House of Cards,” the industry has been making a game-changing shift. Who could have imagined that the entertainment industry would be driven by an online store? The...

20:09 / Right Brain