We’re doing a logo for my church. The pastor has been unbelievably nice – complimenting our work and thanking us profusely at every step. It’s refreshing to work with someone who demonstrates such gratitude. It’s inspiring. And it’s convicting. Not only do we rarely see that kind of appreciation, but it made me realize that I don’t always demonstrate that kind...

I’ve got Spring Fever. I’m opening all the doors and windows in my house. I’m swapping my winter boots for summer sandals. And I’m ready to let the sun shine a bright new light on just about everything. . .including my business. How bout you? ‘Tis the season to take a fresh look at your business, your processes, your marketing...

How the Best Magazines are Surviving (and Thriving) in the Digital Age by Rett Haigler We work with the media every day, negotiating, researching, buying and providing artwork for advertising. And while there exists an insatiable urge among marketers to shift more of their budgets to digital outlets, we know that there is more to the story. Print is still very important...

It's been said that nothing worth doing is easy. I believe there's some truth to that. It takes four years of study to get a college degree. It requires nine months of pregnancy to have a child. And, last I checked, it takes a great deal of hard work and diligent savings to put a kid through university. I have a...

With every Tweet, Instagram and Facebook post, I find it more and more difficult to distinguish my professional life from my personal life. I have both personal and corporate accounts for most social media. I originally did this to avoid following people professionally that might post “less than professional” content (i.e., Daniel Tosh, a few yoga teachers, a couple of...

THE SWEET SPOT: Highlights from the 2015 PGA Merchandise Show by Rett Haigler Every year, the multi-billion dollar golf industry shows its wares at a larger-than-life trade show. I ventured to Orlando to see how WilsonMcGuire Creative might be able to help emerging golf brands navigate the industry’s sometimes tricky marketing landscape. There were dozens of brands and products worth mentioning, but here is...