Account Strategist Position Available

Account Strategist

POSITION SUMMARY

The Account Strategist serves the agency across all fronts. S/he’s the consummate Type A personality, buttoned up, extremely organized and an exceptional communicator. This person must be a student of the business – a self-initiator who has a gut for marketing and is continually striving to learn more. As a vital part of the WilsonMcGuire team, s/he works closely with clients and the creative team to spearhead digital, social and traditional marketing strategies.

CONTACTS

This position requires strong analytical skills, strategic thinking, exceptional presentation and organizational skills. S/he must be detail oriented and able to juggle multiple jobs at once. S/he must maintain a positive attitude and be equally as comfortable on the front lines with clients as behind the scenes. This position is responsible for identifying strategic insights, managing client expectations, negotiating with media and analyzing campaign results (monitoring and reporting website analytics, lead generation and social media results).

SALARY RANGE: $TBD

MAJOR DUTIES AND RESPONSIBILITIES

  • Develops marketing strategies
  • Writes marketing plans
  • Puts appropriate metrics and analytics into place
  • Plans and negotiates media
  • Monitors media insertions & reconciliation
  • Maintains day-to-day client relations
  • Mines clients for more business
  • Creates and delivers client presentations

KEY SKILLS

  • Strategic – Innovative thinker who can identify with our target audience(s)
  • Innovative – Always seeks new and creative strategies, concepts and executions
  • Organization – Manages projects with clear understanding and appreciation of their importance, priority, and impact
  • Communication – Thinks, writes and speaks with clarity
  • Representation – Represents the work and the agency in a professional manner both inside and outside of the office
  • Computer Skills – MAC savvy; Advanced knowledge of presentation software, Microsoft Office, website analytics, SEO and Google Adwords
  • Education – College degree in marketing and/or advertising; 3-5 years of agency experience
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