30
Jun
Instant Advertising
Television makes coming up with advertising look pretty easy. “Bewitched.” “Mad Men.” “The Crazy Ones.” Once in a while, it comes easily. But it’s usually a pretty complicated effort. It’s time consuming. It requires research, insights and a whole lot of thinking and rethinking. And that’s before creative work ever begins. Advertising is a PROCESS. Before we put pen to paper...
15:01 /
Right Brain