I’ve been thinking a lot about time. I’ve enjoyed a few days off this week. And I spent a lot of it hanging out with relatives. We caught up, played a few games and shared some great meals together. I held a couple of new babies and hugged a few old ones. And I realized I don’t do enough of...
I spent a few hours at my church on Saturday distributing food to those in need. As I helped pass out boxes filled with all the trappings of a Thanksgiving meal - cans of green beans, corn, cranberry, a bag of instant mashed potatoes and a canned ham - I was reminded of all the reasons I have to be...
I’ve been in a lot of meetings with clients and the media lately. I’ve met with reps from magazines, TV stations, websites . . . And the most interesting thing I’ve learned is, we’re all now selling the same thing. Back in the day, media reps sold advertising space in their pubs or on their TV stations. Advertising agencies came up...
I’m a fairly “black and white” person. I generally think that there’s a right and a wrong. I like questions that have yes or no answers. And I like books that have decisive endings. So why did I choose a job that’s filled with different shades of gray? As a creative director, everything I do is subjective -- from concepts to...
August was probably the single busiest month of my career. Here’s what I learned from it: DON’T WORRY. My dad was right. You can’t change anything by worrying. And most of the things you worry about will never actually happen. All worrying does is give you wrinkles. So don't do it. PRIORITIZE. Make sure you know what’s due first and act accordingly....
We’re having a busy summer. And with all that work comes stress. Stress has become America’s #1 health problem. And it’s no surprise that work is the number one cause of stress. But stress is completely counterproductive. . . AND. . . it’s contagious. If a client is short with you because s/he is stressed, you are quite likely to be...
Account Strategist POSITION SUMMARY The Account Strategist serves the agency across all fronts. S/he’s the consummate Type A personality, buttoned up, extremely organized and an exceptional communicator. This person must be a student of the business – a self-initiator who has a gut for marketing and is continually striving to learn more. As a vital part of the WilsonMcGuire team, s/he works...
Television makes coming up with advertising look pretty easy. “Bewitched.” “Mad Men.” “The Crazy Ones.” Once in a while, it comes easily. But it’s usually a pretty complicated effort. It’s time consuming. It requires research, insights and a whole lot of thinking and rethinking. And that’s before creative work ever begins. Advertising is a PROCESS. Before we put pen to paper...
Wouldn’t you know it, I finally get a contract on my house (which I’ve had on the market for months) and a small animal crawls up under it and dies. The whole situation stinks – literally. So I ask my son and his buddy to crawl down under the house to retrieve the deceased varmint. They can’t get to it....
Winston-Salem Open taps WilsonMcGuire for 2015 event marketing WINSTON-SALEM, NC – The Winston-Salem Open, an ATP World Tour 250 event and part of the Emirates Airline US Open Series, has hired WilsonMcGuire Creative as its Agency of Record for the 2015 event. The tournament’s management team will work closely with WilsonMcGuire on strategy, media planning, social media and real time marketing. WilsonMcGuire...
