Storytelling

When I was a little girl, “telling stories” meant lying. It was frowned upon. Now, “storytelling” is the latest and greatest term in advertising. How I hate the yearly “hot new term.” I guess it sells books. Remember “tribes”? “Permission marketing”? “Tipping points”? “Servant leadership”? “Purple cows”? I suppose, given enough time, we’ll eventually hit everybody’s hot button. And...