This was WilsonMcGuire Creative’s tenth year in business. As the person who conceived this company, I’m proud that we’ve managed to stay alive – and even thrive – through recessions, client losses, staff changes and political powers. Looking back on the past decade, I’m struck by the chasm between how much I thought I knew going into business and...
With Thanksgiving, 2013 just one day away, it’s a great time to remember what we have to be thankful for. Here are 13 things I give God thanks for every day: 1) My children. Dalton and DeLaney endured their parents’ divorce AND their mom starting a business, yet they’re still amazingly stable. I’m thankful that they’re smart, compassionate and resilient. And while...
When I was a little girl, “telling stories” meant lying. It was frowned upon. Now, “storytelling” is the latest and greatest term in advertising. How I hate the yearly “hot new term.” I guess it sells books. Remember “tribes”? “Permission marketing”? “Tipping points”? “Servant leadership”? “Purple cows”? I suppose, given enough time, we’ll eventually hit everybody’s hot button. And...
The WilsonMcGuire staff carved pumpkins this weekend! Vote for your favorite and send the winner out for dinner for two. Each photo is numbered (scroll down on each) for easy voting. ...
I’m in reading purgatory. While I love my iPad, I have yet to read a book on it. I read newspaper and magazine articles on my iPad. Blogs, Tweets and Facebook posts. I depend on it for quick sports updates and entertainment news. And I love it for YouTube videos. I even take notes on it in meetings. But, reading...
Recently, we’ve been working on company names and logos. I always find this process interesting because a logo is the solitary defining mark that represents one’s company at every single level of communication. From business cards to emails to letterhead to advertising, that logo IS your company. You better think long and hard about it because you’re going to live...
Up until April, I’d never really played golf. It takes patience and time – two things I’m short on. So I never attempted to learn. Now that my kids are going off to college, however, I’ve decided to give it a shot. I signed up for lessons. I learned how to hold my club. I found a nearby driving range....
With age comes wisdom. At least, that’s the old adage. But is it also true that as our experiences grow, our capacity for enthusiasm wanes? It’s been fun to watch our interns as they experience our business for the first time. They are excited to be able to attend a meeting or help on a photo shoot or interact with...
Who knew that, with all the advances in technology, the process of getting a job would remain relatively unchanged? It really should have changed -- a lot. But since I’ve been interviewing extensively lately, I thought I’d share a few simple tips that will help everyone from art directors to interns when they’re seeking employment. First of all, proof your letter....
April is known for its showers. At WilsonMcGuire, we’ve had our share this month. We’ve been busy – working on print, TV and banner ads for Pinehurst and the USGA; packaging for Lucky Country Licorice; collateral for St. Joseph of the Pines; and the creative campaign for the 2013 Wyndham Championship. Yet, in the midst of all this, we said...
