My sisters and I just threw a 50th Anniversary Party for my parents. We invited people from age 14 to 90 and, while most live within 30 miles, a few were from out of state. Originally, I thought this could be a totally digital effort. You know, email everyone an invitation and post it on Facebook. I was quickly reminded, however,...

TALES OF A BUDDING (M)AD MAN II. by James Jackson, Intern Spending an hour editing a few words doesn't suit everyone, but it's necessary. Necessary to get them to buy whatever it is you’re selling. The least interested you think the reader will be in the message; the better the headline has to be. You want them to feel something. You want...