24 Feb USGA Hires WMC
FOR IMMEDIATE RELEASE
USGA HIRES WILSONMcGUIRE CREATIVE
WINSTON-SALEM, NC – WilsonMcGuire Creative has been retained by the United States Golf Association to develop and establish a video and collateral piece promoting the 2014 U.S. Open and U.S. Women’s Open Championships to be held at Pinehurst Resort.
WilsonMcGuire has worked with the USGA for a number of years, most recently on print, online and television advertising for the 2011 U.S. Open at Congressional Country Club in Bethesda, Maryland. The 2014 event will be unprecedented in that it marks the first time in its century-old history that the USGA has held both the U.S. Open and the U.S. Women’s Open at a single venue in two consecutive weeks.
“This is a once-in-a-lifetime event,” says LeAnn Wilson McGuire, president of WilsonMcGuire Creative. “It’s a great opportunity to spotlight our state. And it’s an exciting opportunity for North Carolina businesses. We’re creating materials to inspire companies to treat their customers and promote their brands by sponsoring the 2014 events with corporate hospitality.”
The U.S. Open will be played June 12-15, 2014 and the U.S. Women’s Open will follow, June 19-22, 2014.
“Pinehurst is unique in that it’s not only America’s most historic golf resort, but it’s one of the few locations that could even handle two events of this magnitude consecutively,” says Wilson McGuire. “The relationship between the resort and the USGA goes back 100 years. We’re really excited to be a part of this historic event.”