07 Dec

PGA TOUR NAMES WYNDHAM CHAMPIONSHIP’S “ESCAPE TO THE WYNDHAM” BEST 2012 ADVERTISING CAMPAIGN GREENSBORO, N.C. – The Wyndham Championship’s “Escape to the Wyndham” advertising campaign has been named the PGA TOUR’s best of 2012. The PGA TOUR “Best Of” awards were presented last night in Palm Springs, Calif. during the final evening of the PGA TOUR’s annual tournament meetings. The Wyndham...

20:44 / News / Updates
30 Oct

Tomorrow is Halloween. And, because I’m in advertising, I’m thinking of going as a doormat this year. Why? Because I’ve been walked on. And the ghosts from this year continue to haunt me. A while ago, I made the mistake of taking on a little extra work – just six hours a month at first – without increasing my contract by...

18:05 / Right Brain
17 Oct

IT TAKES A LITTLE BACKBONE by James Jackson Its funny, while trying to come up with something to write, I realized I had not yet been inspired by anything that’s been going on around the agency. I asked myself, “Why is that?” In the beginning, inspiration was a bottomless well I was constantly drawing from. I unconsciously wrote about what was...

11:41 / News / Updates
06 Sep

TALES OF A BUDDING (M)AD MAN III. by James Jackson, Intern I’m used to being good at stuff. Damn near everything. There was never any need for me to put in any real effort. A minimal effort was always good enough. I knew very little about reaching down deep and pulling stuff out. My natural aptitude had been enough to land...

12:42 / News / Updates
27 Aug

My sisters and I just threw a 50th Anniversary Party for my parents. We invited people from age 14 to 90 and, while most live within 30 miles, a few were from out of state. Originally, I thought this could be a totally digital effort. You know, email everyone an invitation and post it on Facebook. I was quickly reminded, however,...

21:13 / Right Brain
07 Aug

TALES OF A BUDDING (M)AD MAN II. by James Jackson, Intern Spending an hour editing a few words doesn't suit everyone, but it's necessary. Necessary to get them to buy whatever it is you’re selling. The least interested you think the reader will be in the message; the better the headline has to be. You want them to feel something. You want...

12:40 / News / Uncategorized / Updates
30 Jun

When you have employees, turnover is inevitable. Sooner or later, one of your employees will decide to go back to school, move on to another opportunity or relocate because of his or her spouse’s job. That employee will give you two weeks’ notice and you will find yourself in a professional "purgatory." Somehow you and your coworkers will have to...

23:45 / Right Brain
12 Jun

[caption id="attachment_1401" align="alignnone" width="240" caption="Wyndham Crowd"][/caption] This year, our campaign for the Wyndham Championship is a tribute to its title sponsor, Wyndham Worldwide. It challenges golf fans to escape from their everyday routine to attend the Wyndham Championship. Each ad features last year's champion, Webb Simpson, surrounded by spectators enjoying themselves as if they were on vacation. It demonstrates how close...

13:30 / News / Updates
31 May

We’ve all been seduced by the drama and excitement of the advertising industry in television shows. It began with Darrin Stevens on “Bewitched.” Then, in the 80’s, there was “Thirty-Something.” For the last few years, we’ve seen it on AMC’s Sunday night hit “Mad Men.” And, now, there’s a new reality show about advertising. It’s called “The Pitch.” It basically pits...

11:01 / Right Brain