For two years, I’ve been looking for ways to improve our skill set in the interactive arena at WilsonMcGuire Creative. The web has become increasingly important, making up 20% of our business last year. When an interactive friend and his colleagues expressed an interest in a partnership, I jumped at the opportunity. It was a catastrophe. I invested in computer equipment,...

I just attended a conference on Resort Marketing. We heard a lot about emerging markets. It comes as no surprise that those markets are (1) women traveling with other women (either girl’s weekends, adventure or educational trips); (2) multi-generational travel (kids, parents, grandparents, aunts and uncles); (3) Small social groups like foursomes or weddings, birthday and/or reunion celebrations; and (4)...

One minute, my teenage son was going to have to wear a brace for a year. The next minute, he was fine. I’ve been working on living in the moment. Not thinking about what’s about to happen, what just happened or even what could happen, but simply living fully in the moment I’m in. This has come in handy. Last week,...