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Approach

Mission

WilsonMcGuire Creative inspires both people and sales with simple, unexpected, persuasive communications for companies whose products and services improve lives.

Principles

Advertising is not what it used to be. It’s no longer about how much space or air time you can buy. It’s about narrow casting — creating and delivering relevant content for a select audience. Instead of talking “at” consumers through paid media, you now have to entice and engage them online. They’re sitting in the driver’s seat. And if you want them to head your direction, your message has to resonate with them.

Process

Advertising is a mixture of art, entertainment, research and psychology. But there are a few processes we follow that work for us. If there is a method to our madness at WilsonMcGuire Creative, it’s the following: